Canada will be welcoming more than 1 million new immigrants in the next three years alone with the majority coming from Asia. By the year 2036, Canada’s multicultural consumers will represent 34% of the population and according to Statistics Canada, other urban centers across the country can reach over 80% with South Asians and Chinese quickly becoming the “visible majority”. Canada is increasingly becoming an Asian-influenced country and brands have taken notice.
Join Canadian multicultural marketing veteran Bobby Sahni at the 3AF 2019 Asian Marketing Summit. Sahni will share key insights and opportunities relevant for the U.S. market, along with examples and learnings gained by marketing to Asian consumers in Canada.