The Conference Board of Canada just released its latest analysis of Canada’s macro demographics. They’ve taken the heavy lifting behind the mathematics out of the equation. They tell us that one in four people are going to be 65 years or older in 2040. You marry that with the continuing Canadian low birth rate, and it’s a formula for economic disaster. If we want to keep Canada’s famous social infrastructure, and enjoy the life that we do, there are no options. We simply need more people. The solution is immigration.
But of course there are other solutions, aren’t there? What about all of those kids who are going to be graduating from the schools and entering the workforce? The Conference Board of Canada fed those statistics into their model. Between 2018 and 2040, there’s going to be 11.8 million Canadians finishing school and entering the workforce. But, 11.4 million workers will be retiring, so not so much help. By the year 2030, the 9.2 million Baby Boomers, which has been the dominant work co-hort for decades now, will be retiring. You need a workforce to stimulate the economy and feed those tax revenues that makes all of our great lifestyles possible. The numbers don’t lie. People age 65 or over are going to become 25% of our country’s population, as compared to being only 17% today. There is no reason to anticipate that our low birth rates will change. We’ve been stuck at 1.5 average kids per household for years.
The Conference Board tried to brainstorm other alternatives. What if we had more females and/or more Indigenous, and/or people with disabilities join the workforce? Their math said that would add only 2.2 million people to the workforce. Simply not enough.
These numbers support what we’ve been hearing from all flavours of Government for years. Our Government’s economic growth strategy is immigration. The only thing the various parties, and others, argue about is how many, and what kind of immigrants. The great debates have been about whether immigration should remain at or about the 300,000 person level, or as others have argued, should be increased to as high as 450,000 new immigrants per year. Currently we are onboarding 320,000 new immigrants per year. That is scheduled to rise to 350,000 by 2021.
I won’t get into the analysis of who is coming, and who should be coming as it relates to the type of immigrants. I will only quote the statistic, that according to Stats Canada, 52% of recent immigrants have at least a Bachelor’s Degree. Compare that with only 24% of the Canadian-born population. Educated immigrants are coming and contributing to the economy, and to our culture.
Nor are they living off of unemployment insurance or the system. 71% of newcomers who are in the country less than five years are employed. Further, they are not replacing native-born Canadians and jobs. They’re actually creating jobs. Immigrants are more likely to start new businesses. Why? Because they are educated and sometimes under-employed. And maybe because their professional designation is not immediately recognized in Canada. Sometimes they lack the Canadian experience, which is seen as a barrier to success by some corporations.
The other factor that comes into play is Darwinian’s theory of survival of the fittest. Those individuals who are willing to leave the comfort of their homes, their families and friends, their jobs and their culture, and venture forth across the globe for a better future for themselves and their kids, are more likely to be the type of people who are risk-takers and more willing to start new businesses.
All interesting reading, but what does all of this have to do with my business? Lots to be said about that, but the primary lesson to be learned from the Conference Board of Canada’s analysis, is that immigration is an economic/revenue growth strategy for the Government. So should it be for your business. For the foreseeable future, there will be 320,000 immigrants (and growing) arriving every year. Add to that the 570,000 international students. And for those of you who are thinking, “Oh, they’re international students – they’re going to leave”, that’s not what the research tells us. Currently, 60% of foreign international students stay in Canada, so you’ve got the lifetime value you are looking for. By the way, we even know which students are staying – it’s the South Asians and the Chinese. So if you happen to have a product or service that is targeting them, they’ve got lifetime value pretty close to what a mainstream Canadian consumer would afford you – as over 90% of them are staying post-graduation.
I don’t know a lot of businesses that can afford to ignore 320,000 potential new customers each year, let alone the 570,000 international students who are gracing our communities. I guess that’s why the Conference Board’s report is called “Can’t Go It Alone – Immigration Is Key To Canada’s Growth Strategy”. I would argue that Canadian corporations can’t go it alone, targeting just mainstream Canadians. Immigration should be key to every growth strategy.
Partner & Co-Founder