Thought Leadership 26 Oct 2021 ETHNICITY IS MORE THAN SKIN DEEP: CAN A CAUCASIAN RELATE?The ethnic opportunity continues to grow for financial institutions, as well as others, in Canada. Prior to the pandemic, the… Howard Lichtman
Thought Leadership 12 Oct 2021 ETHNICITY IS MORE THAN SKIN DEEP: ETHNICITY IN ADVERTISINGThe concept of ethnicity in advertising is more than skin deep. For the past several months, I have pleasingly seen… Howard Lichtman
Thought Leadership 05 Oct 2021 Post-Covid Economy, Advertising and Multi-Generational Impact of Linguistic and Cultural LocalizationAs we turn the corner on COVID, where is the economic growth will come from? Is it going to come… Howard Lichtman
Thought Leadership 28 Sep 2021 THE IMPORTANCE OF LANGUAGEAs we turn the corner on COVID, where is your growth going to come from? Is it going to come… Howard Lichtman
Thought Leadership 21 Sep 2021 WINNING MARKET SHARE: A MADE-IN-CANADA BUT NOT BORN-IN-CANADA SOLUTIONThe Size of the Prize As we look into 2021 and beyond, most corporations are looking for ways to increase… Howard Lichtman
Thought Leadership 13 Sep 2021 INCLUSIVENESS AND DIVERSITY ARE ONLY STEP ONE THE IMPORTANCE OF BEING BOTH “IN-LANGUAGE” AND “IN-CULTURE”For the past several months we have happily witnessed increased diversity and inclusion in advertisements. This is a welcome change. … Howard Lichtman
News 14 May 2019 Immigration is a growth strategy for government. So it should be for your businessThe Conference Board of Canada’s latest analysis of Canada’s macro demographics tell us that one in four people are going… Howard Lichtman
