Thursday, June 11, 2020
11:00 am – 12:00 pm EST
There have been lots of Surveys on consumer behaviour and attitudes during COVID-19, but none have taken into account the special voice of the Ethnic consumer. Ethnicity Matters Multicultural Marketing & Advertising recently completed a 900-person Research Survey to tap into the thoughts, feelings and buyer behaviour of this key segment.
They uncovered some amazing nuggets of information, where Ethnic consumers over-index in terms of opportunity. If you are a Consumer-Packaged Goods Company and you are thinking through where the revenue opportunities are post COVID-19 and beyond, join us and learn where these opportunities are by category. Also gain great insights into the Ethnic consumer and online shopping.
Partner & Co-Founder