Reach the New Mainstream: Canada’s Ethnic Mosaic

Ethnicity Matters: Canada’s leading authority in multicultural marketing and advertising agency

Are you marketing to the new mainstream: the millions of consumers in the multicultural marketplace? In the right languages, locations — and with messaging that matters to each unique cultural group?
If you aren’t, you should be. Today, 40 percent of Canada’s population is foreign born. And by 2036, half of our population will be either foreign born or children of immigrants. In major cities like Toronto it’s a reality right now, with 50% of today’s residents born outside of Canada.

Look to Canada’s leading authority on marketing and communications in a multicultural world. Let our veteran strategists and multilingual experts bring your brand to the hearts and minds of vibrant new ethnic market segments – in a way that generates exceptional results.

Strategically focused, Creatively inspired. Results driven.

Strategy: At Ethnicity, research and strategy come first. We bring a mainstream lens to the multicultural opportunity, applying best practices, timely research and laser-focused marketing strategy to reach, convert and sell multicultural consumers.
One-stop: As a full-service multicultural agency, you won’t have to look elsewhere. Whatever you require – from research and data through strategy media buying and implementation – is all here under one roof.
Creative: We value results: Generating awareness. Shifting attitudes. Driving acquisition. That’s what we do. Along with stunning, award-winning creative. Yes, we’ve been showered with accolades and creative awards over the years, thanks to the mad talents of our designers and content creators.


Tap into our diversified suite of marketing solutions to generate results:
When it comes to multicultural marketing solutions, there is no such thing as one-size-fits-all. That’s why our expertise spans multiple strategies, services, tactics and channels in order to drive ROI and sales growth. Explore our comprehensive suite of solutions – everything you need to build a custom program to capture the imaginations of ethnic consumers- and increase your revenues.


Be in great company – whatever your sector, size or budget
We’re passionate about the success of every client. You can expect enlightened leadership and hands-on, minds-on involvement by our principal partners throughout your entire marketing journey with us. As a gamechanger in the sector, it’s no surprise we are the go-to agency for so many major Canadian brands.


Channel the expertise of our global experts

Our superpower is our people. Our talented in-house team of ethnic marketing experts span all ages, stages, cultures and specialties. Leaders from Canada’s corporate business sector. Super-star ad agency talent. Multilingual marketing masters who have only worked overseas. Plus students, specialists, researchers and social marketing mavens. Next gen youth and experienced veterans working side by side from every corner of the globe, representing dozens of countries and speaking scores of languages and dialects. In a nutshell, that’s Ethnicity.

Look to us for the insights, skills, creative talents and cultural affinities to help you connect powerfully with each segment in a unique, meaningful and profitable way.


See our award-winning creative and results-generating marketing campaigns

Great multicultural marketing speaks powerfully to an ethnic segment – and reaches them where they live, work and play. Awards don’t matter, results do. That said, our team has been the force behind scores of successful and award-winning marketing and advertising campaigns over the years. Take a peak at some of our recent work.

Statement of commitment to accessibility

Ethnicity Matters is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence.

We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under Ontario’s accessibility laws.