Tell the ethnic population of Canada about the three reasons why CIBC Global Money TransferTM is better than the rest. It is fast, secure and there are zero transfer fees.
We created a slick set of 16 films highlighting the benefits in a simple manner. Each film talked about a distinct benefit creatively. They were so well received that they aired not only on ethnic TV but also on mainstream channels.
The films were supplemented with 30-second radio commercials in 8 different languages, along with full-page print ads. A strong digital presence was ensured.
Some out-of-the-box ideas, like door hangers and unique direct mailers, were also used to deliver the message home.