Idea:

We created a slick set of 16 films highlighting the benefits in a simple manner. Each film talked about a distinct benefit creatively. They were so well received that they aired not only on ethnic TV but also on mainstream channels.

The films were supplemented with 30-second radio commercials in 8 different languages, along with full-page print ads. A strong digital presence was ensured.

Some out-of-the-box ideas, like door hangers and unique direct mailers, were also used to deliver the message home.