CAA Roadside Assistance Mid-Autumn Campaign
Over the Moon for CAA
Task:
To promote CAA’s Roadside Assistance program amongst Ontario’s Chinese community.
Idea:
The Chinese community celebrates the Mid-Autumn Moon Festival and Ethnicity Matters brought CAA right into the community at the Pacific Mall, where consumers could learn about CAA’s helpful Road Assistance Programs.
The “Spin the Wheel” competition provided fun car-related prizes, as well as delicious moon cakes to tantalize the crowds.
Details:
Client:
CAA
Year:
2018
Creatives:
Advertorial, Mall activation
Key Visual
Advertorial
