CAA Roadside Assistance 2018 Winter Campaign

When your car stops moving, CAA goes the extra mile.

Task:

To promote CAA’s Roadside Assistance program amongst South Central Ontario’s South Asian community.

Idea:

South Asians tend to be a little superstitious. With this understanding, our creative featured ‘Nimbu – Mirchi’ – lemons & chillies hung on a string. Nimbu – Mirchi is said to ward-off evil. But just in-case your car ever broke down, CAA would be there to help. Hence, the positioning, ‘Winter’s a charm with CAA’.

Details:

  • Client:

    CAA

  • Year:

    2018

  • Studio:

    Think Brown Media

  • Creatives:

    Direct Mail, Mall Activation, Digital Banner, Radio Commercial

Key Visual

Direct Mail

Booth Design

T-shirt Design

Digital Banners

Radio Commercial