Canada Dry 2018

Bruce isn’t the only famous Lee from China.

Insight:

Knowing that food plays a very important part in both Chinese and South Asian culture, we proposed to feature Canada Dry Ginger Ale on the dining table.

Idea:

To promote Diwali celebration towards South Asian consumers, we collaborated with Chef Rick Matharu, the winner of Recipe to Riches 2, to design a special recipe booklet featuring Canada Dry Ginger Ale, ReaLemon and other food partners including McCain Food, Catelli and Nanak Food. Ethnic TV and national retail in-store POS redirected the consumers to a specially designed microsite, where the recipe booklet and saving coupons were downloadable.

Details:

  • Client:

    Canada Dry

  • Year:

    2018

  • Creatives:

    POS, Microsite, TVC, Recipe Book

South Asian Market – Diwali Campaign

Diwali Recipe Book

Website

TVC

Chinese Market – HotPot Campaign

The spicy and strong-flavoured hotpot is an all-time-favourite cuisine amongst the Chinese community. Hotpot is exceptionally popular during the fall and winter period while Canada Dry Ginger Ale is obviously a perfect beverage fit because of its original ginger flavour. Ethnic TV Commercial and specially designed in-store POS running nationally at T&T supermarkets resonated the concept of “Perfect Partner” towards Chinese grocery shoppers.

Key Visual

POS

TVC