Canada Dry 2018
Bruce isn’t the only famous Lee from China.
Insight:
Knowing that food plays a very important part in both Chinese and South Asian culture, we proposed to feature Canada Dry Ginger Ale on the dining table.
Idea:
To promote Diwali celebration towards South Asian consumers, we collaborated with Chef Rick Matharu, the winner of Recipe to Riches 2, to design a special recipe booklet featuring Canada Dry Ginger Ale, ReaLemon and other food partners including McCain Food, Catelli and Nanak Food. Ethnic TV and national retail in-store POS redirected the consumers to a specially designed microsite, where the recipe booklet and saving coupons were downloadable.
Details:
Client:
Canada Dry
Year:
2018
Creatives:
POS, Microsite, TVC, Recipe Book
South Asian Market – Diwali Campaign
Chinese Market – HotPot Campaign
The spicy and strong-flavoured hotpot is an all-time-favourite cuisine amongst the Chinese community. Hotpot is exceptionally popular during the fall and winter period while Canada Dry Ginger Ale is obviously a perfect beverage fit because of its original ginger flavour. Ethnic TV Commercial and specially designed in-store POS running nationally at T&T supermarkets resonated the concept of “Perfect Partner” towards Chinese grocery shoppers.
Key Visual
POS
TVC
