Build on last year’s successful Canada Dry campaign and integrate the Canada Dry brand with the Chinese and Indian markets in Canada.
Ethnicity Matters used a targeted, ethnicity-specific approach to this campaign, allowing consumers to enter to win a fabulous prize and celebrate the holidays. Our Chinese market campaign encouraged consumers to use the UPC code found on their Canada Dry products on our landing page, and enter to win $888.00. To target the Indian Canadian market, brought consumers the opportunity to win a Bollywood Picnic, featuring a VIP performance by Toronto’s own Miraya, right in the comfort of their own home.
POS, Microsite, TVC, Recipe Book