Canada Dry 2019

Celebrate the Season, No Matter Where You’re From

Task:

Build on last year’s successful Canada Dry campaign and integrate the Canada Dry brand with the Chinese and Indian markets in Canada.

Idea:

Ethnicity Matters used a targeted, ethnicity-specific approach to this campaign, allowing consumers to enter to win a fabulous prize and celebrate the holidays. Our Chinese market campaign encouraged consumers to use the UPC code found on their Canada Dry products on our landing page, and enter to win $888.00. To target the Indian Canadian market, brought consumers the opportunity to win a Bollywood Picnic, featuring a VIP performance by Toronto’s own Miraya, right in the comfort of their own home.

Details:

  • Client:

    Canada Dry

  • Year:

    2018

  • Creatives:

    POS, Microsite, TVC, Recipe Book

Chinese Market Campaign – CNY

POS

Website

TVC

South Asian Market – Bollywood Picnic Campaign

POS

Website

TVC

Chinese Market – Karaoke

POS

Website

TVC

South Asian Market – Diwali 2019

POS

Website

TVC