Ferrero Rocher CNY Campaign

The only thing better than a box of chocolates
is a personalized box of Ferrero Rocher.

Task:

To make Ferrero Rocher a part of the Chinese New Year in Canada and increase sales.

Idea:

What is a usual business day in Canada is also one of the most celebrated days of the year, for the Chinese population in Canada – the Chinese New Year. We assisted Ferrero in making them feel special by offering a customized new year sonnet, created by a Chinese calligrapher, and placed in special CNY gift bags. These pop-up stores were situated in key Toronto & Vancouver malls during the CNY season.

Details:

  • Client:

    Ferrero Rocher

  • Year:

    2018

  • Production:

    Dorna Displays and Exhibits

  • Creatives:

    TVC, Print Ad, Digital Banner, Door Hanger

Campaign Recap

Video Recap

Photo Gallery

Mall Booth and Pull-up Banner

Supermarket Counter

Supermarket Poster

Packaging

Wardrobe

Social Media

TV Commercial Adaptation