To make Ferrero Rocher a part of the Chinese New Year in Canada and increase sales.
What is a usual business day in Canada is also one of the most celebrated days of the year, for the Chinese population in Canada – the Chinese New Year. We assisted Ferrero in making them feel special by offering a customized new year sonnet, created by a Chinese calligrapher, and placed in special CNY gift bags. These pop-up stores were situated in key Toronto & Vancouver malls during the CNY season.
TVC, Print Ad, Digital Banner, Door Hanger