Ferrero Rocher CNY Campaign
The only thing better than a box of chocolates
is a personalized box of Ferrero Rocher.
Task:
To make Ferrero Rocher a part of the Chinese New Year in Canada and increase sales.
Idea:
What is a usual business day in Canada is also one of the most celebrated days of the year, for the Chinese population in Canada – the Chinese New Year. We assisted Ferrero in making them feel special by offering a customized new year sonnet, created by a Chinese calligrapher, and placed in special CNY gift bags. These pop-up stores were situated in key Toronto & Vancouver malls during the CNY season.
Details:
Client:
Ferrero Rocher
Year:
2018
Creatives:
TVC, Print Ad, Digital Banner, Door Hanger
Campaign Recap
Mall Booth and Pull-up Banner
Supermarket Counter
Supermarket Poster
