Cricket is a huge global sport. Cricket enthusiasts love it and worship the game and its idols. The cricket lovers in Canada are no different. This year they got something to cheer for with Global T20 Canada – Canada’s new professional Cricket League. The tournament featured international stars, making for some exciting matches. Ethnicity helped promote the event among the South Asian and Caribbean communities in Canada. We also introduced sponsorship opportunities to our clients including CIBC, Canada Dry and TELUS. We integrated their brands into the matches on the field, as well as the global TV broadcast.
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