Kruger Chinese Spokesperson Campaign

Bruce isn’t the only famous Lee from China.

Task:

Help Kruger Products (a proudly Canadian corporation) promote its brands amongst the growing Chinese population in Canada.

Idea:

To have an authentic voice, we worked with River Lee, a famous Chinese media personality. She was featured across the entire family of Kruger products in both advertising and a specially created Chinese micro-site.

Details:

  • Client:

    Kruger

  • Year:

    2018

  • Creatives:

    Print Ad, Digital Banner, Microsite, Social Media, Radio Commercial

Awards:

  • HERMES Creative Awards 2019

    Honorable Mention in Microsite

Prints Ads

Digital Banners