Help Kruger Products (a proudly Canadian corporation) promote its brands amongst the growing Chinese population in Canada.
To have an authentic voice, we worked with River Lee, a famous Chinese media personality. She was featured across the entire family of Kruger products in both advertising and a specially created Chinese micro-site.
Print Ad, Digital Banner, Microsite, Social Media, Radio Commercial
HERMES Creative Awards 2019
Honorable Mention in Microsite