Overview:

Lassonde’s Del Monte has a series of exotic tasting beverages that are welcomed by the pallets of both mainstream consumers as well as ethnic consumers. Launched in tandem with the Chinese mid-Autumn Festival,

Ethnicity ran a contest for Del Monte with the theme line “Escape the Ordinary” (A positioning platform created by Ethnicity).

The grand prize for the contest was a white glove Chinese banquet for twelve, where in addition to the Chinese food, of course, Del Monte’s juices were served.