Lassonde’s Del Monte has a series of exotic tasting beverages that are welcomed by the pallets of both mainstream consumers as well as ethnic consumers. Launched in tandem with the Chinese mid-Autumn Festival,
Ethnicity ran a contest for Del Monte with the theme line “Escape the Ordinary” (A positioning platform created by Ethnicity).
The grand prize for the contest was a white glove Chinese banquet for twelve, where in addition to the Chinese food, of course, Del Monte’s juices were served.
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