Toronto Area Ford Dealers
Go Further in Canada’s Ethnic Market
Overview:
Ford is one of the most well-known automobile brands around the world. However, the competition is intense in Canada’s multicultural market as the awareness of Japanese and European automobile brands is very well established.
Kicking off with the 2019 Chinese New Year campaign, Ethnicity Matters is helping Ford to increase customers engagement and sales. Through data and market research, Ethnicity Matters built a comprehensive multicultural strategy across digital media to event activations, to win the hearts of the ethnic customers.
Details:
Client:
Ford
Year:
2019
Creatives:
TVC, Print Ad, Digital Banner
Awards:
Marketing Awards 2020
Bronze in Experiential / Special Events / Stunts (Carpool Karaoke)
Marketing Awards 2020
Bronze in Best Use of Social Media (Mustang WeChat Game)
Hermes Creative Awards 2020
Platinum in Electronic Media / Social Media / Interactive Media | Web Element | Games/Contest/Presentations (Mustang WeChat Game)
Hermes Creative Awards 2020
Platinum in Electronic Media / Social Media / Interactive Media | Mobile & Web-Based Technology | Mobile Information Experience (Mustang WeChat Game)
CNY 2019
Digital Banners
EDGE TVC
Carpool Karaoke
Mustang Campaign
WeChat Game
