Ford is one of the most well-known automobile brands around the world. However, the competition is intense in Canada’s multicultural market as the awareness of Japanese and European automobile brands is very well established.
Kicking off with the 2019 Chinese New Year campaign, Ethnicity Matters is helping Ford to increase customers engagement and sales. Through data and market research, Ethnicity Matters built a comprehensive multicultural strategy across digital media to event activations, to win the hearts of the ethnic customers.
TVC, Print Ad, Digital Banner