We’re equipped to meet your every need through
10 areas of excellence, all under one roof
Market Research & Insights
Winning strategy starts with data. We’ve built a comprehensive database of quantitative and qualitative research, statistics, and global benchmarks to inform every industry inquiry. But data alone isn’t enough. Our in-house specialists go beyond the numbers to bypass inherent barriers. We incorporate data from online ethnic panels, ethnographical sessions, and customer-based evaluation into practical insights unique to your brand.
Quantitative & Qualitative Research | Ethnographical Sessions | Global Benchmarking | Traditional & Online Focus Groups
Strategy & Planning
Delivering sound multicultural marketing strategy means going beyond language and ethnicity. It means blending traditional data with our signature insights to find your target customer and how to reach them. We’ll be a seat at the table, providing a multicultural lens on your mainstream planning.
Agnostic Strategies | Annual Brand Planning | Customized Target Market Matching and Planning | Corporate Strategy Integration | Business Development
Creative & Production
Great creative shows who you are at a glance. Our creative and design team live to deliver innovation every time, through every medium and platform. We are end-to-end, full-spectrum, and have access to the best local and international talent. The results are on-point, multi-faceted, and distinctly you.
Full-spectrum creative production | In-language Original Creation and Adaptation
Media Planning & Buying
Ethnicity is a powerhouse in ethnic media buying. We design media strategies to amplify your brand across the spectrum and in harmony with your overall campaign. We’ll use our long-standing partnerships with major mainstream and ethnic media players and outlets to spread your message–in every tongue.
Ethnic Media Buying & Planning | Reporting & Analytics | Editorial Integration and Brand Partnerships
Navigating and harnessing the power of the digital and social landscape can be a challenge in any language. We’re here to help. We have an intimate understanding of in-language and alternate digital and social media platforms, and we’ll be your guide to connect with your audiences wherever they are. Our goal is to create the ultimate in-language experience for your audiences every time.
Chinese Social Media/ WeChat Experts | Full Ethnic Digital Makeovers | In-language SEO/SEM | Content Marketing & Conversion | Ethnic Direct & Modified Digital Buying
Smart content tells the story of your brand, regardless of language. Let us create custom content, brand integration, and strategy to captivate your audiences by letting your passion and value shine.
Custom Content Creation | Content Marketing Strategy | Brand Integration and Activations
We put your brand in the media spotlight and get people talking. Look to us to garner PR coverage and amplify any of your initiatives designed to resonate with ethnic consumers. Influencer campaigns are another secret weapon in our arsenal that enables your brand to win consumer trust — as ethnic buyers rely heavily on the recommendations of friends, family and colleagues. Our services include
Media relations | Media event strategy and implementation | Influencer Strategy and outreach Campaigns | PR content: media kits, advertorials, bios, media releases
Sometimes rolling up your sleeves is the best way to connect. Grassroots events do just that by meeting the community where they are. Ethnicity can help you find, negotiate, and navigate relevant existing events to align with or create signature events and activations all your own.
Experiential Activations | Onsite Marketing Activations | Event Design and Production | Brand Ambassador Outreach | Sponsorship
As industry leaders in multicultural marketing and advertising, we love to share our knowledge with the world. Let us help your teams understand why ethnic is mainstream and a powerful growth tool. We offer a range of training topics and styles we’ll customize to meet your specific needs.
Ethnic Competency Training | Customized Seminars & Training Sessions | Panel & Conference Participation
Consider us experts in matchmaking. We bring together likeminded corporate partners to deliver more powerful and far-reaching multicultural programs. Partnerships are an outstanding way to introduce your brand to a new segment, achieve cost-savings (and additional funds), spark product and service innovation — and amplify your program across a wider marketplace. With a deep understanding of business drivers and exceptional contacts across the industry, Ethnicity has been the force behind notable partnerships, from Pepsi and Rogers through CIBC and Public Mobile. Our services include:
Partnership programs | Sponsorships | Co-branding strategies