BC DairyOur Milk Our Way - Ethnicity Matters

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Our Milk Our Way

At The Heart Of Cultural Celebrations

For South Asian, Chinese, and Filipino communities in Canada, food is an essential part of cultural celebrations. These moments bring families together, and the dishes they share are tied deeply to tradition. However, with dairy consumption starting to dip and 48% of ethnic consumers opting for alternative diets, the BC Dairy brand recognized this shift and sought to reconnect these communities with dairy in a way that felt personal and culturally relevant.

BC Dairy
Our Milk Our Way

BC Dairy launched a culturally tailored campaign, featuring 30-second TV spots and 15-second online videos tied to key cultural celebrations like Diwali and Chinese New Year. The ads combined harmonious music, mouth-watering cooking visuals, and vibrant family scenes, showing how milk, cheese, and yogurt enhance beloved holiday recipes. By celebrating these traditions, BC Dairy built a bridge between Western dairy farmers and ethnic consumers, rekindling their connection to dairy in a meaningful and memorable way.

BC Dairy
Our Milk Our Way

BC Dairy launched a culturally tailored campaign, featuring 30-second TV spots and 15-second online videos tied to key cultural celebrations like Diwali and Chinese New Year. The ads combined harmonious music, mouth-watering cooking visuals, and vibrant family scenes, showing how milk, cheese, and yogurt enhance beloved holiday recipes. By celebrating these traditions, BC Dairy built a bridge between Western dairy farmers and ethnic consumers, rekindling their connection to dairy in a meaningful and memorable way.