ABOUT US

Strategically focused. Creatively inspired. Results driven.

CULTURE MATTERS

Ethnicity Matters is Canada’s leading authority in multicultural marketing and communications. We were born as an answer for brands with a desire to connect with their multi-faceted audiences.

Our mission is to develop strategies that speak to the core of what consumers want and your clients need. Our solutions are culturally inclusive, business-minded, and fostered by a team of internationally-trained professionals who embody Canada’s mosaic.

We take care of what matters to you.

CULTURE MATTERS

Ethnicity Matters is Canada’s leading authority in multicultural marketing and communications. We were born as an answer for brands with a desire to connect with their multi-faceted audiences.

Our mission is to develop strategies that speak to the core of what consumers want and your clients need. Our solutions are culturally inclusive, business-minded, and fostered by a team of internationally-trained professionals who embody Canada’s mosaic.

We take care of what matters to you.

WHY MULTICULTURAL

Today’s ethnic consumers are ambi-cultural and make up over 20% of Canada’s population.

We specialize in agnostic solutions. Our team guides clients past all-purpose translations, adaptations, and clichés, instead, adapting to meet people where they are. Whether you need in-language communications, to leverage our key community relationships, or help navigating the nuances of diversity within diversity, we have you covered.

Explore what we can do together

WHY MULTICULTURAL

Today’s ethnic consumers are ambi-cultural and make up over 20% of Canada’s population.

We specialize in agnostic solutions. Our team guides clients past all-purpose translations, adaptations, and clichés, instead, adapting to meet people where they are. Whether you need in-language communications, to leverage our key community relationships, or help navigating the nuances of diversity within diversity, we have you covered.

Explore what we can do together

TEAM MATTERS

Our superpower is people, and our team’s talent shines in everything we do. We hail from every corner of the globe, representing 20 countries and speaking 17 languages and dialects. We can’t get enough of creating results our clients love. We have the ingenuity and experience to give you 360-degree solutions unavailable anywhere else.

Howard Lichtman

Howard has over 32 years in strategy and marketing. Previously he was Executive Vice President of Marketing & Communications for Cineplex North America. In addition to his CMO role, he was responsible for investor relations on Bay Street and Wall Street. He was also responsible for creating the American Express Front-of-the-Line Program, which continues to be a pivotal marketing platform for AMEX. Howard transformed the Taste of the Danforth into the largest street Festival in Canada.

Bobby Sahni

Bobby has 15 years of corporate multicultural marketing experience and is considered a veteran and a leader in the industry. Bobby was the Head of Multicultural Marketing at Rogers Communications for a number of years and has earned national and international recognition for his work including multiple marketing awards in Canada and the United States. Bobby also loves teaching, having guest-lectured at many universities and regularly speaks at industry events and conferences across North America.