Diversity Lives Here
Ethnicity Matters: A team of cultural marketing experts bringing brands to new Canadian buyers
OUR PHILOSOPHY
Don’t outspend the competition. Outsmart them. Not only are we savvy when it comes to buying ethnic media, we also know that the solution doesn’t always need to be a traditional one. Look to us for powerful and cost-effective solutions such as grassroots activations, partnerships, sponsorships, Influencer programs, PR and guerrilla tactics – to reach your multicultural marketing goals.
OUR PEDIGREE
Our super power is our people – and the top credentials of the marketing veterans who lead the agency.
Each individual on our Ethnicity Matters team of multicultural marketing experts brings a diverse set of perspectives and specialized marketing expertise. They are veterans and next gens, corporate and agency–trained, all working together, insightfully and passionately under one roof. Each member of our Ethnicity Matters family has their finger on the pulse of what matters now to ethnic communities. Our multilingual experts hail from across the street and around the world. They speak your language – and the language of the communities you need to reach: a multitude of languages and dialects in all.
At the helm of Ethnicity Matters are two industry leaders: Bobby Sahni, the former Head of Multicultural Marketing for Rogers, and Howard Lichtman, the former CMO of Cineplex as well as the strategic mastermind behind the Taste of the Danforth. They bring the corporate lens to the ethnic opportunity.
OUR LEADERSHIP
