For the South Asian community, Diwali is more than a celebration; it is a time to connect with family, share cultural traditions, and find moments of joy, even during the daily commute. The GO Transit brand recognized this human truth and integrated Diwali into the everyday lives of commuters with the “GO Diwali Train by Metrolinx.” A GO Train was transformed into a moving festival, complete with live Bollywood performances, multilingual posters, and Diwali-themed giveaways, creating a vibrant and immersive experience for riders.