About
About Ethnicity Matters
Strategically focused.
Research driven.
Results oriented.
Founded in 2013, Ethnicity Matters is an award-winning, strategy-led agency offering end-to-end services that integrate insights, strategy, and execution across all facets of marketing. From creative development to media buying and proprietary research tools, our solutions are designed to drive brand-linked sales results. Rooted in multicultural human truths, we connect with diverse audiences across North America.
Based in Toronto, we’re proud to serve clients in North America.
People & culture
Living Our Values: Commitment to Diversity
At Ethnicity Matters, our commitment to diversity is reflected not just in our work, but in how we operate. With a team composed of 98% visible minorities, 75% foreign-born employees, and partnerships with diverse suppliers, we live the values we champion. This authentic approach ensures that our multicultural marketing strategies are driven by the very people they are designed to connect with.
Our belief structure and values are embedded in everything we do, from nurturing talent through co-op programs to embracing the diverse perspectives that fuel our creativity and effectiveness. At Ethnicity Matters, we don’t just talk about diversity—we embody it, making us as strong and unforgettable as the clients we serve.
Want to join our team? Get in touch 
