To achieve this, Ford launched the Mustang WeChat Game, a dynamic mobile experience where users could customize, and test drive a virtual Mustang. By using motion sensors to navigate obstacles and collect Mustang logos, the game provided an engaging and interactive experience. Players refueled by watching branded videos and shared their scores on WeChat Moments, fueling excitement and competition. This campaign, integrated into the platform where the community is most active, positioned Ford as a trailblazer in H5 gaming technology. By connecting through personalized, interactive play, Ford reinforced its commitment to innovation and boosted brand penetration among Chinese Canadians in the Greater Toronto Area.