The campaign centered around a 3-minute film featuring a young mother reuniting with her father in London, Ontario, for their first Diwali together since the pandemic. This narrative captured the emotional significance of reconnecting during Diwali, a festival celebrating light and positivity, while seamlessly showcasing over ten of the Ford Escape’s advanced features. As Ontario emerged from one of the longest lockdowns, the campaign highlighted how the Escape’s technology could enhance these cherished moments, delivering the message: “Nothing makes a vehicle more personal than when it brings us to the people and places we love.”