The Challenge & Target Audience To celebrate Lunar New Year, Kellanova sought to drive direct product trial, brand affinity, and immediate conversion for its snack portfolio among Chinese and East Asian consumers in Ontario. The objective was to intercept families during high-density festive shopping windows inside premium multicultural supermarket environments, turning cultural celebration into direct retail action.

The Execution We conceptualized, built, and executed a fully compliant, high-impact retail sampling and experiential program across key high-traffic Asian grocery hubs. The activation combined vibrant, culturally tailored brand storytelling with seamless in-store execution, strategically deploying brand ambassadors to guide shoppers through product sampling and festive purchase incentives. To ensure maximum efficiency during peak holiday crowds, we optimized the footprint layout to maintain a high service velocity while keeping close tracking of inventory and point-of-sale engagement metrics.

The Result The activation successfully integrated Kellanova’s snack brands into the heart of the community’s primary festive shopping routine. By capturing the attention of thousands of shoppers and converting cultural affinity into instant box-in-cart trials, the campaign provided deep consumer data and established a highly effective, scalable model for high-volume multicultural retail activations.