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Cricket Day At The Park

The Universe Boss Introduces Cricket Fans To Baseball – For South Asian and Afro-Caribbean communities, sports are a passion, with cricket holding a special place in their hearts. Baseball, however, remains unfamiliar to many in these communities. The human truth is that while cricket and baseball are different, both sports ignite similar emotions—excitement, camaraderie, and the thrill of the game. The challenge was to make baseball more relatable by bridging this emotional connection. The solution was to put a familiar face to the Canadian game: cricket legend Chris Gayle, the “Universe Boss.” By leveraging Gayle’s star power and the emotions tied to cricket, the Blue Jays hosted Cricket Day at the Park, an event that brought the two sports together in an authentic and engaging way. Chris Gayle threw the first pitch and mingled with the players, making the connection between cricket and baseball tangible for the fans. The game-day experience was further enhanced with music from a popular South Asian DJ, themed food, and a limited-edition cricket jersey giveaway. Captured through original content, the event aired on ethnic channels and reached over 4.9 million impressions and 1 million video views, engaging sports enthusiasts both locally and globally.

Toronto Blue Jays
Cricket Day At The Park

Toronto Blue Jays
Cricket Day At The Park