Hershey identified a growing opportunity to connect with South Asian consumers during Diwali, one of the largest gifting occasions in Canada. To make REESE’S and HERSHEY’S KISSES more relevant for the celebration, we created a Diwali-exclusive chocolate assortment inspired by traditional mandala patterns, symbols of harmony, light, and joy.

The packaging seamlessly integrated the iconic shapes of REESE’S and HERSHEY’S KISSES into a vibrant design system featuring festive colours, metallic accents, and celebratory typography. Designed for gifting and sharing, the assortment pouch successfully positioned Hershey’s brands as a meaningful Diwali gift.