To introduce 7UP Nimbooz to South Asian consumers in Canada, we activated the brand across key cultural and community touchpoints through a targeted summer sampling strategy. The campaign focused on driving awareness and product trial within high-density South Asian environments, positioning Nimbooz as a refreshing and familiar taste strongly rooted in cultural relevance.

Through a mix of on-ground event integrations, influencer-led amplification, and direct consumer engagement, the activations delivered large-scale brand visibility while encouraging first-hand product experience. Sampling and coupon distribution played a central role in the campaign, helping drive strong trial among consumers while establishing early affinity and recall for the Nimbooz brand within the Canadian market.